The Pros and Cons of Price Skimming

Price skimming happens when a marketer initially offers an item at a high price that consumers with the strongest desire and funds to purchase it will, and then ...

Price skimming, also known as skim pricing, is a pricing strategy in which a firm charges a high initial price and then gradually lowers the price to.

Price skimming is a product pricing strategy by which a firm charges the highest initial price that customers will pay and then lowers it over time.

Price skimming is pricing a product as high as the market allows for the initial launch, before decreasing to appeal to the mass market.

Price skimming is a pricing strategy used by companies to charge a high initial price for a new product and then gradually lower the price to attract more price ...

A skimming pricing strategy usually involves setting a higher price for a new product when it first enters the market. As the product evolves, the price drops ...

2023年1月23日 — Price skimming involves targeting top-level consumers, those who buy at premium prices. Lowering price ensures a brand aligns price points with ...

2021年11月16日 — It uses high pricing to signal the higher quality of its new product, a perception reinforced by the rest of its product array ( the components ...

2023年11月29日 — Skim pricing, also known as price skimming, is a pricing strategy that sets new product prices high and subsequently lowers them as competitors ...

撇脂定價法（skim pricing/market-skimming pricing），又稱高價法“撇脂定價法”又稱高價法，即將產品的價格定的較高，儘可能在產品生命初期，在競爭者研製出相似的產品 ...